RESEARCH TRIANGLE PARK, NC, March 15, 2010 – BASF Plant Science L.P. today announced Heather Goode has joined the company as the NutriDense marketing communications manager. In this position, she will support the NutriDense sales and marketing team through the development of marketing communication plans and tools that align with NutriDense business strategies and objectives.
“Heather has worked on many agricultural accounts in an agency setting and is well-suited to lead our NutriDense marketing communications efforts,” said Fran Castle, BASF North American group communications manager. “We are excited to have her on board, and we are confident that she will be a strong addition to our BASF Plant Science company and NutriDense.”
Goode has eight years experience in agricultural communications. Prior to joining BASF Plant Science, she was a client service advisor at Quarry Integrated Communications Inc. in Durham, N.C., where she worked on the swine business for Novartis Animal Health. Goode began her career on the crop chemical side, working on the Syngenta Crop Protection horticulture business at Gibbs & Soell, Inc. in Raleigh, N.C.
Goode graduated from the University of Buffalo with a Bachelor of Arts degree in Communication and a Bachelor of Fine Arts degree in Theatre Performing Arts.
NutriDense® is a nutritionally enhanced corn that contains a stacked set of output traits designed to enhance animal feed performance. Seed companies market the product through licensing agreements.
NutriDense silage hybrids can increase silage tonnage, milk production and per acre profitability for dairy producers. NutriDense silage hybrids can deliver high yields and increase milk production by up to 2.9 lbs./head/day.
For swine producers, hybrids containing NutriDense can improve profits by up to $4 per marketed hog by reducing feed costs and or improving feed efficiency. NutriDense is also higher in protein and all essential amino acids than many conventional corn hybrids.
To learn more about NutriDense, visit www.nutridense.com or follow on Twitter @NutriDense.
About BASF Plant Science
BASF Plant Science – a BASF group company – is one of the world’s leading companies providing innovative plant biotechnology solutions for agriculture. Today, about 700 employees are helping farmers meet the growing demand for improved agricultural productivity and healthier nutrition for humans and animals. BASF Plant Science has developed an unparalleled gene discovery platform focusing on yield and quality traits in crops such as corn, soybean and rice. Jointly with leading partners in the seed industry BASF Plant Science is commercializing its products. Current projects include higher yielding row crops, nutritionally-enhanced corn for animal feed and higher content of Omega-3’s in oil crops for preventing cardiovascular diseases. To find out more about BASF Plant Science, please visit www.basf.com/plantscience.
About BASF
BASF – The Chemical Company.
BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has approximately 16,000 employees in North America, and had sales of $13 billion in 2009. For more information about BASF’s North American operations, or to sign up to receive news releases by e-mail, visit www.basf.com/usa.
BASF is the world’s leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics and performance products to agricultural products, fine chemicals and oil and gas. As a reliable partner, BASF creates chemistry to help its customers in virtually all industries to be more successful. With its high-value products and intelligent solutions, BASF plays an important role in finding answers to global challenges, such as climate protection, energy efficiency, nutrition and mobility. BASF posted sales of more than €50 billion in 2009 and had approximately 105,000 employees as of the end of the year. Further information on BASF is available on the Internet at www.basf.com.
NutriDense is a registered trademark of BASF Plant Science L.P.
