The “One Hungry Planet” video presented during last week’s 2010 BASF Agricultural Solutions Media Summit shed light on the world’s increasing population and the critical role the farming industry plays in feeding it. The innovative video has already caught the attention of many, inspiring industry advocacy and perpetuating positive information about agricultural production.
The video, showing where farming began, where it is today and where it will need to be in the future, reveals BASF’s commitment to sustainability and meeting the world’s food needs through innovation. To learn more, listen to BASF Plant Science Vice President Jonathan Bryant discuss the world’s changing food needs and one example of how BASF Plant Science is part of the solution.
