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Checking In with Web Moo.0 Winner Ashley Messing

March 24th, 2011 by Courtney Beck

Last summer, NutriDense Silage held the Web Moo.0 Contest, sending winner Ashley Messing to the inaugural AgChat Foundation Conference Agvocacy 2.0. What’s Ashley been up to since then?

It’s crazy to think it’s been six months since I made my trip to Chicago for the first ever AgChat Foundation Conference Agvocacy 2.0. Since then my life has been kicked into high gear, and I have been enjoying every minute of it. Shortly before the conference I began my new job as a Dairy Service Specialist for Central and West Michigan with Vita Plus. I am greatly enjoying learning something new every day, and it certainly is keeping me busy.

At the conference I gained a great deal of knowledge and advice on how to take my blogging, tweeting and Facebooking to the next level. I use these skills on a daily basis when thinking of blog topics and ways to promote agriculture online. I’ve been working to bring more diversity to my blog topics and the formats I use to engage readers. Although I have run into some technical difficulties, I am working through them and hope to have videos and radio briefs on my blog shortly.

As always, I am trying to find ways to reach outside of agriculture and teach consumers about agriculture. I am working on several how-to pieces for my blog that will show them how we work hard to produce a high-quality, wholesome product for them to consume.  Soon I am scheduled to guest blog on a couple of other sites to promote ag and talk about my journey back to the dairy industry.

Here’s the link to Ashely’s blog, Dairy Innovation.

Do you love dairy?

August 5th, 2010 by Karlie Justus

Dairy producers have no shortage of fun contests available for them to enter and share their stories about life on the farm. Dairy Management, Inc. has launched a “Why I Love Dairy” video contest to see and hear sights and sounds from real dairy farms across the country.

Here are some contest details from Hoard’s Dairyman’s HD Notebook blog:

Packed into just two minutes, the videos will tell your story: why you love milk and dairy products, being a dairy farmer, life on the farm, showing/caring for cows, working with dairy farmers/being part of the dairy business, and/or producing nutrient-rich food. While cramming all that information (or what you can) into two minutes, they also encourage you to be funny, unique, quirky, and engaging. If you aren’t sure what that means, check out some of YouTube’s most watched videos, and you’ll get the picture.

To learn more, register for the myDairy program on the myDairy Toolkit website.

Four days left to enter NutriDense Silage Web Moo.0 Contest

July 6th, 2010 by Karlie Justus

When it comes to dairy agvocacy, Barbara Martin – perhaps better known as the “Dairy Goddess” blogger behind her popular blog – is a “moo-ver” and a shaker. The California dairy producer shared her top five must-have tools required to get the job done with Progressive Dairyman, including a desktop computer, Flip video camera, Internet, Blackberry and, of course, ideas, creativity and emotion. Martin and many others in the industry use tools such as these to spread the word about industry facts, figures and events such as National Dairy Month.

Even though the June holiday is over, the online dairy community still has four days left to enter our Web Moo.0 Contest. Tell us how you use social media to promote the dairy industry by submitting a YouTube video, Flickr slideshow, blog post or short essay over on the contest website.

With the help of the AgChat Foundation, one grand prize winner will be chosen to attend the first AgChat Foundation’s Agvocacy 2.0 Conference (including the $350 registration fee and travel and hotel expenses valued up to $1,000), held August 30-31. The exclusive conference, which only has 50 open spots, will focus on ways agriculturalists can take their social media efforts to the next level. In addition, second and third-place winners will receive Flip Cameras.

We’ve gotten some great entries – enter now to submit your story!

In the dairy industry, “agvocacy” is especially important

June 24th, 2010 by Greg Jones

Beyond the usual sounds of mooing and milking machines, the dairy industry has been making a lot of noise lately when it comes to positively sharing its story with consumers and media.

Now more than ever, it is important for everyone who touches the industry, from farmers and agribusiness professionals to nutritionists and veterinarians, to pitch in by writing op-eds for local newspapers, describing their work to friends and family, organizing meetings and more. These “agvocates” (agriculture advocates) help consumers better make the “farm to fork” connection and promote the importance of dairy to the economy, healthy diets and our farming culture.

One popular communications tool is social media, which encompasses online communications ranging from blogs to Twitter. When it comes to using social media to promote agriculture, the dairy industry is especially active. In fact, many online leaders credit dairy producers who utilize Twitter, Facebook and personal blogs as leading the way for the online agriculture community.

Online agvocacy efforts are ramped up even more than usual in June to celebrate National Dairy Month, as dairy enthusiasts share industry statistics, weather conditions in the field, information for consumers and positive stories from the farm. Even cows have joined in on the fun, tweeting live updates from their milking machines with a little help from radio frequency ID tags.

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